The app lets users to set their accounts as "non-public". When initial downloading the application, the user's account is community by default. The user can improve to personal inside their settings. Private articles remains noticeable to TikTok but is blocked from TikTok users who the account holder has not approved to view their written content.

The BookTok part in a Barnes & Noble store in 2022 TikTok has supplied a platform for end users to create articles not only for pleasurable and also for revenue. Since the platform has grown significantly in the last few years, it has allowed corporations to promote and fast achieve their supposed demographic by means of influencer advertising.[234